“I Am An Audacious Woman…Audaciously Made”

I’m frequently asked how the name Audacious Attitudes came about…such an awesome name for a business. It must have taken considerable thought and deliberation. Fact is it evolved easily and neatly.

Over the past seventeen years in the retail industry I’ve had the privilege of assisting women make countless selections complementing outfits for almost every occasion.   My approach was always the same.   I offered several solutions, and all worked beautifully.

“How do you feel? “…my first question. It was important to me that the customer owned the piece, that she was comfortable wearing it and that she loved it. She had to be confident. If she wasn’t, it was not for her.

I hated hearing… “I love it on other women but I don’t think I can pull it off!”

Why Not!! You are not less than. Wear it with joy.

By definition audacious means showing a willingness to take surprisingly bold risks:  bold, daring, fearless, intrepid, brave, courageous, valiant, and heroic. Attitude is individuality and self-confidence as manifested by behavior or appearance; style.


Combined these words describe very desirable traits possessed by beautiful, confident, intelligent women of all ages. That’s how I’ve always seen my customers, and when they failed to acknowledge their innate strength I always tried to coax it to the surface.

The colors I used in the company logo are yellow and black with a dash of red. The color black represents strength, seriousness, power and authority; it creates an air of mystery. Yellow is uplifting and illuminating, offering hope, happiness, cheerfulness and fun. Red is the color of blood and fire. It is associated with sensitivity, joy, radiance and determination. Can you identify? I am sure you do.

When it came to the face I have to admit that my original image sported a stylized black, edgy full banged blunt cut. Two young women at the printer’s office refused, stating that the image should reflect the person behind the company. They won!

I would like to put this forward. “I am a phenomenal woman, phenomenally made”…Maya Angelou. I totally agree.  Would it be plagiarizing to declare “I am an audacious woman…audaciously made” – Oh well, I just did!


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